We'll add $50,000 MRR In 6 Months Whilst Reducing Churn (Or You Don't Pay)‍

Utilising Email Marketing And In-App Messages That Convert, Retain And Upsell Users To Maximise Value Per Lead

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See Case Studies

HOlistic Email Marketing And In-app messaging

The CRA Formula

Convert

Converting users into lifelong customers with hyper targeted pre-purchase flows

Lead Magnet Flow
Trial - Welcome Flow
Abandoned Payment Flow
Post Trial Conversion Flow
Customer Winback Flow

Conversions from email tracked via UTM
parameters and GA4.

Retain

Churn prevention flows and dunning sequences to kill voluntary and involuntary churn

Onboarding Flow
Gamification Flow
No Login Flow (Churn Prevention)
Low Usage Flow (Churn Prevention)
Views Cancellation Page Flow (Churn Prevention)
Cancellation Flow
Payment Declined Flow

Ascend

Ascending users to higher plans via upsells and cross-sells maximising CLTV

Annual Plan Upsell Flow
Ascension Flow
Feature Limitation Flow
Multi-Product Crossell Flow

Case Studies

Check Out Some Of Our Winners

Upnotify

saas

2.5x Conversion Increase

28% Decrease In Churn

We overhauled their entire email strategy and built out 14 customer lifecycle flows at each stage of the customer journey.

The Results Within 75 Days:

A 2.5x Increase In Monthly Conversions
A Reduction In Churn By 28%

Product hq

saas

120% Increase In Subs

42% Increase In Activation

ProductHQ were in a competitive market, and struggled to find their positioning.

We carried out extensive market research and crafted copy that cut through the noise, and resonated with their ICP.

After creating and implementing 13 email flows from scratch we saw:

A 120% increase in subscriptions
A 42% increase in user activation

Our Process

How We Get Results

Audit

We audit your current email and in-app message flows, campaigns, segmenting and deliverability.

Plan

We map out 14+ email flows across the customer lifecycle and also create the campaign calendar strategy

Implement

We write, design, create and implement 50+ emails into your ESP - with UTM and conversion tracking.

Iterate

We perform weekly testing sprints focused on high-impact variables. With weekly reports on results.

Testimonials

What Our Clients Are Saying

" The results our email flows led to were amazing... we had increased conversions of people upgrading their plan...and it heavily reduced our churn and CAC "

Andrew Osborne

Founder @ Upnotify

We were struggling with converting free users to paid... and the email flows led to a big increase in our conversions...would highly recommend working with them.

Carson Szeder

Founder Of An AI SaaS

"We've never worked with an outside agency who had such great communication...the quality of the emails turned out to be incredible."

Sheni Salami

Founder @ Maility